Case Study
From $0 to $1 MILLION ARR in 6 months
Brand
Zenium
Product
Tranquility
Market
Dietary supplements - one of the most competitive spaces on Amazon.
Background
The dietary supplements market, in particular the Anxiety Support segment, includes entrenched brands and products - some owned by publicly traded, fortune 500 companies. Many of these brands have large advertising budgets and use bid management solutions.
Results
In November 2021, Zenium Labs was a start-up anxiety support supplement. Zenium had a great product, but with limited funding it faced an overwhelming challenge to successfully grow in the dietary supplement market. That is when Zenium discovered Acclio’s bid management algorithm. With Acclio, Zenium simply outranked and outsold more established competitors. By May 2022, Zenium Labs was a leading supplement provider in the anxiety support segment with over $1M in annualized revenue.
Specific performance metrics achieved:
Over 1 million monthly PPC Impressions
3x Increase in BSR (Amazon Best Seller Ranking)
4x Increase in total profit
3x increase in Gross Sales